Business, Marketing & Entrepreneurship
Whether you’re driven by big ideas, bold brands, or building something entirely your own, a career in business, marketing, and entrepreneurship puts you at the intersection of creativity and commerce. At FIT, this pathway prepares you to lead in industries where fashion, beauty, and lifestyle meet global markets, consumer behavior, and innovation.
From managing a product launch to developing a marketing campaign for a luxury brand, careers in this space reward students who think strategically, communicate persuasively, and adapt quickly to an ever-changing marketplace. You might find yourself negotiating international trade deals, analyzing consumer data, building a startup, or shaping the identity of an iconic brand.
FIT’s programs in this cluster, spanning marketing communications, fashion business management, entrepreneurship, direct and interactive marketing, and more, give you the business foundation and industry-specific expertise to stand out. Whether you’re pursuing an AAS, BS, or MPS, you’ll graduate ready to compete in one of the most dynamic sectors in the world.
Advertising & Marketing Communications – Direct & Interactive Marketing (AAS BS)
Cosmetics and Fragrance Marketing – Management (AAS BS MPS)
Fashion Business Management – Fashion Merchandise Management (AAS BS)
Home Products Development (BS)
International Trade and Marketing for the Fashion Industries – Global Fashion Management (BS) (MPS)
